archivz — technicaluse

r&d and creative business consulting

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commercials

Open Sound Academy, 2023
Direction, live video performance
Credits: Rocco Rampino

Pernod Ricard 207 Amaro Locale, 2023
Naming-branding development, research and creative direction
Client: Pernod Ricard
Credits: 207 Amaro Locale, allmy.best

Dyson – Zone, Video adv 2023
Creative direction
Client: Dyson Group
Credits: Tananai

aint – ad impossibilia nemo tenetur, 2023
Naming, branding, creative direction
Client: aint.studio
Credits: allmy.best

Prosecco Doc – The Italian Genio, 2022
Strategy, Creative direction
Client: Consorzio Prosecco Doc
Credits: Wayne Maser, Christie’s

Grandi Mostre – La Forma dell’Infinito, 2021
Creative direction, executive production
Client: Illegio San Floriano
Credits: The House Of

Opening Ceremony x Birkenstock x Magritte, 2021
Concept, creative direction, supervising
Client: New Guards Group
Credits: NGG group, Pietro Cocco

Sony, Egrenn – Ho Sbagliato, 2020
Direction, executive production

Sony, Egrenn – Fine Primo Tempo album, 2020
Concept and video direction, executive production
Credits: Maurizio Annese, Silvio Giordano

Levi’s – Fake Place ©
c/o Matera Capital of Culture 2019
Live performance, concept, direction

Marcelo Burlon - Boomerang, 2019-20
Art direction and design
Client: Marcelo Burlon
Credits: County of Milan

County of Milan – Hong Kong, 2018
Store display and design
Client: New Guards Group
Credits: NGG group, April

Palm Angels – Paris, 2017
Showroom display and graphic design
Client: Palm Angels
Credits: NGG group, April

Juventus F.C. – World Tribe, 2019
Creative direction, executive production
Client: FCA Group
Credits: Juventus, D&M, Tommaso Dell’Anna

Prada – Mod, 2017
Art direction and graphic design
Client: Prada Group
Credits: April, Prada

Miu Miu – Scenique, 2017
Art direction and graphic design
Client: Prada Group
Credits: April, Miu Miu

Li Yuchun, 趟, 2016
Supervising, creative direction
Client: Li Yuchun
Credits: S8O, Marco Prestini

105 Radio – Proud to be Different, 2018
Creative direction, brand identity
Client: 105 Radio
Credits: D&M

Nike X Internazionale F.C. – Nowhere, 2017
Supervising, creative direction
Client: Nike
Credits: S8O

Ghali – Habibi, 2017
Supervising, creative direction
Client: Ghali
Credits: S8O, Jason Dillon Coen

Krizia – Fashion show, 2017
Art direction and graphic design
Client: Krizia Group
Credits: April

Krizia – Adv, 2016
Art direction and graphic design
Client: Krizia Group
Credits: April

LaRinascente – Travelbook, 2016
Supervising, creative direction
Client: LaRinascente
Credits: Elena Petitti di Roreto, S8O

Mudec – OMD, The Future of Italy, 2015
Curating, Art direction
Client: Omnicom Group
Credits: Massimiliano Bomba

Fashion Film Festival Milano – 2013-15
Art direction, graphic design and display
Client: Fashion Film Festival Milano
Credits: Macs Iotti, Constanza Cavalli Etro

247Showroom – Volta Footwear, 2015
Creative direction
Client: 247showroom
Credits: Matteo Mendiola

United Colors of Benetton – Unhate Foundation, 2013
Art direction, research and design
Client: Benetton Group
Credits: Macs Iotti

Grazia International, 2012-2014
Art direction and guidelines overhaul
Client: Mondadori Group
Credits: Stray People

Art Directors Club Italia – 25th Annual, 2012
Research and graphic design
Client: Art Directors Club Italia
Credits: Federico Pepe

Futureground – Music since 3011
Art direction, graphic design, executive production
Artists:
Dam-Funk
Benji B
Hudson Moawke
Mr. Scruff, Samiyam
Krystal Klear
Kutmah
Letherette
Seven Davis Jr.
Dj Mitsu
Masaya Fantasista
Cro Magnon
Panoram
Rocketnumbernine
Dudley Perkins
Dj Romes
Ho No
Georgia Anne Muldrow
Credits:
Turbo J, Dan D, Ros C
Stones Throw
Warp
Lucky Me
Soul Jazz Records
Brainfeeder
Jazzy Sport
Partners:
Carhartt
Nike
Adidas
Stussy
RedBull Music Academy
SlamJam
Re:Life
Tunnel Club

selected

Open Sound Academy, 2023
Live performance with Rocco Rampino
Matera, Casa Cava c/o OSF
Credits: Alioscia Bisceglia, Maxwell Simmons, Daniela Ippolito

Mediterranean Climate, 2023
Research and development
Wall installation / Digital print on paper, 280cm x 250cm
c/o House of Mediterraneo, Milan

Pro Club XXX
- Pro Spectives in Narrative, 2011 / Magazine
- Di Pace, 2011 / Video Merengue Remix
Concept, direction and executive production with Elsorrio for Un homme juste est quan même un homme mort, Palais de Tokyo, Paris 2013, curated by Federico Pepe, Pierpaolo Ferrari

Watermarked, 2011
Oil on canvas, gold leaf on wood
Arsenale, Venice / Arte Laguna Prize ‘12
Watermarks restrict unauthorized distribution of digital images. Only after purchase of rights, all copyright-marks are removed from digital images those customer want to use. All items of this serie do not allow usage of the paints without the copyright signs and marks, because they are physically painted oil or acrylic on canvas and wood, thus mocking their primary function.

Fake Place ©, 2019
c/o Matera, OSF
Live performance, video direction
Fake Place © is an online audio-video editorial installation, temporary and nomadic. The site-specific recorded content reveal for the first time grotesk videos and soundtracks from contemporary and ancient Lucania, Italy.
https://fake.place

Pro Club XXX
- Ludmilla loves team, 2013 / Natural skin, tribal-tattooed ghetta, pearls
- Are you Lonely, 2013 / Video Remix
- Sporty services, 2012 / Plastic step board, trucks and wheel
Concept, direction and executive production with Elsorrio for LeDictateur Ten years, c/o Base Milan, curated by Maurizio Cattelan and Miriam Bensalah

Hype-R, 2017
Prada spare leg #01, Prada spare leg #02
The serie express a long-term vision linked to a mental obsession, which, however, is also presented as physical. The aesthetic intervention to manifest the belonging to a social, cultural or political scene could lead to the desire for imagine to replace a body part with an organic or artificial branded spare-item.

Current Currency, 2019
One of a kind live-apparel collection
The collection is an investigation about ostentation. Prices of the items on sale are unveiled through a price-logos printed or embroidered by hand on the item itself. In this way graphics (value of currencies) on garment may change everytime, according to the purchase price. Different shapes and irregularities of colors are the guarantee of the uniqueness of each exclusive garment.

Pause Moments, 2020 / N. 1, 2, 3
Audio-video screensaver avi, mov – The serie aims to donate some quiet moments to generic users and stressed followers.

Good Habits, 2018
One of a kind apparel & accessories collection
Knowing and practicing good manners in our daily life are the pillars of the concept for this collection. The values it wants to spread are the ideal of a new global education and an existential respect among individuals.

Eye Messages, 2019
Studio / Photography

Wonder Party, 2012
Custom printed room-dividers / Pvc tarpaulins, steel
Personal space is the region surrounding a person which they regard as psychologically theirs. Most people value their personal space and feel discomfort, anger, or anxiety when their personal space is encroached.

How to write a masterpiece, 2012
Handmade blank-book, 365 pages
Vintage marbled paper, calfskin, gold

Social Vices, 2011
Studio / Photography

Local Privacy, 2011
Studio / Photography

Limitation, 2011
Photography studio
Celeste Prize ‘11

Beautiful Lee, 2011
Studio / Mixed media

Milano Crumiri, 2011
Studio / Floor installation
365 front-back metro tickets

Techno-Earrings Bluetooth, 2010
Design and development
Apple custom Earpods, gold 24k

Modern Travels, 2009
Studio / Mixed media